The hottest JDI sharp faces the LCD panel Market

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JDI and sharp are directly facing the LCD panel market. Japan display (JDI), a large enterprise in the field of small and medium-sized LCD panels, intends to strengthen its development and business system in the world's largest intelligent market. In China, local panel manufacturers are closely following Japanese manufacturers. Some people believe that two years later, in 2017, Chinese manufacturers "will reach the level that is no less than that of Japanese enterprises". In order to cope with the impending "2017 problem", JDI will improve the system as soon as possible

in China, small and medium-sized LCD panel manufacturers have launched fierce competition for customers. Previously, sharp, JDI and LG monitors were known as the top three players in the high-precision small and medium-sized LCD panel market. Now, many emerging panel manufacturers have emerged in China one after another, and are catching up with the three giants with a rapid momentum. JDI, which is in the leading position, plans to step up and strengthen the corresponding system in China

in Shenzhen, where intelligent production and development bases gather, JDI and sharp are strengthening their business. In downtown areas, there are rows of smart retail stores

jdi will configure a professional technical team for China.

"Japanese panel manufacturers are really slow to cope."

JDI will adjust its R & D system in China in response to the opinions raised by Chinese intelligent manufacturers. The company intends to allocate professional technical teams (design teams) to bases in Beijing, Shenzhen and other places. It is estimated that a team of more than ten people will be set up in these bases, and it is planned to send more than technical personnel from Japan. Details are currently being discussed

the problem of Japanese manufacturers' slow response has been pointed out many times before. An executive of a Chinese intelligent manufacturer said, "when Japanese manufacturers were asked to make minor changes to panel components, they were told that it would take four months. If Chinese manufacturers were to make such changes, they would be able to complete them within two weeks, and the other side would take the initiative to put forward proposals first."

dunyan bustard, President of JDI China in Shanghai, said, "we will establish a system that can respond to customers' technical and quality requirements and closely follow local needs"

although the company has launched sample making and other businesses in China, if customers need more sophisticated and cutting-edge technologies, they have to bring them back to Japan for production, so it will take a long time. The president of bustard nest said, "Chinese manufacturers are very 'greedy' in adopting the latest technology. They require to provide panels with higher fineness, thinner thickness and lower power consumption. Not only Japan, but also China must establish a system in which local manufacturers can immediately provide solutions when they propose to adopt the latest technology."

jdi is in a leading position in LCD panel technology with embedded touch function called "in cell". By launching a business offensive against the "pixeleyes" of the in-cell panel, the company snatched Xiaomi's orders from sharp, which became an event of great concern in the industry

the president of bustard nest said, "in 2015 (orders for Chinese manufacturers) were mostly pixeleyes". At present, Chinese enterprises cannot mass produce in cell panels. However, China's panel giant Tianma has developed in cell technology, and the company is preparing to launch the in-c composite plastic packaging material's interlayer peel performance ell panel to the market by the end of 2015. JDI plans to take customers into its own hands before Chinese manufacturers start full-scale mass production

launch the offensive because of a sense of crisis

fortunately, JDI will start a new plant in Baishan City, Ishikawa Prefecture, Japan in May 2016, which can ensure sufficient supply. In addition to apple, which spent a huge amount of money when building the plant, the plant also plans to produce in cell panels and other products for Chinese manufacturers. It is reported that in order to cooperate with the construction of the new factory, the company will continue to strengthen the strength of factories in Chinese Mainland, Taiwan and other places responsible for the post process

an executive of a panel manufacturer said, "smart small and medium-sized LCD panels are in the global tide of elimination. It is estimated that only twoorthree enterprises can continue to survive. Now they are at a critical juncture.". Another reason why JDI is strengthening its business and strengthening its factory strength in China, which has gradually become a global intelligent manufacturing development base, is that JDI has a sense of crisis: if it cannot stay away from competition now, it will be swallowed up by the global tide of LCD restructuring in the future

in sharp contrast to JDI, which has steadily strengthened its defense, sharp lags behind people in the development and competition of Chinese business

sharp obviously lags behind others. In cell has the problem of yield and can not meet the experimental needs of large and medium-sized prototypes.

sharp started too late in the development of in cell panels that JDI is good at. If the in cell products integrating touch panel and LCD panel are popularized, the price of LCD panel itself will tend to decline. Insiders pointed out that sharp without in cell panel "seems to have to accept orders at a lower price in order to keep customers". It is said that the price of smart small and medium-sized LCD panels is declining, and the price of 5-inch high-precision LCD panels has halved in two years. Moreover, the arrival of the in cell boom has accelerated the decline of panel prices, and sharp's LCD panel business is under increasing pressure

sharp, which has stepped up its response to the in cell problem, began to produce in cell panels in the No. 3 factory of Sanyo (located in Tokai Town, Sanyo Prefecture, Japan) in June. It is said that the company also plans to produce such panels in its main factory, Guishan No. 2 factory. However, the feature of in cell panels is that it is difficult to generate profits without a high yield. Many views in the industry believe that sharp is difficult to achieve the same yield as JDI with established technology

internal management system is chaotic

Sharp's China business is also shrouded in clouds. Sharp announced that in order to strengthen the business system in the previously weak South China region, it will set up a new secondary business point in Shenzhen. It is estimated that it will be set up as early as July. However, due to the impact of the business crisis, Fang Zhijiao and retired consultants, who have been used to promote the LCD business with high precision, have been in a state of chaos in the company's internal management system. Under such circumstances, it is not clear whether the new site can be successfully established

in China, around 2017, Tianma, BOE, CLP panda and other LCD panel manufacturers will successively start high-precision small and medium-sized LCD panel production plants. Facing such "2017 problems", Japanese enterprises must establish their technological advantages in advance and establish a solid relationship with Chinese intelligent manufacturers. Although both JDI and sharp have a sense of crisis about the rush of overseas enterprises, the business development speed of the two companies has begun to differ. This difference may make the LCD panel business of the two companies clearly distinguish between strong and weak

global glass () Department

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